Luminize Techniques

Charisma

What is Charisma?

Charisma is a quick-and-easy color technique that adds tone and brightness to any natural haircolor. You can easily add this color service to any haircut appointment. It's the ideal way to introduce a client to salon color.

What products do you use?

Use Luminize Gentle Conditioning Lightener. Luminize lifts up to 1 Level with no ammonia. It adds tone and shine to any natural haircolor in just 10 minutes.

  1. Formulation

    Choose a Luminize color which matches your desired color result.

    Luminize Selection Chart

    Shade Level Recommended Natural Haircolor End Result
    Clear 1 to 10 Black - Lightest Blonde Lightens up to 1 Level and adds shine.
    Ash 1 to 8 Black - Light Blonde Lightens up to 1 Level and subdues warmth.
    Gold 1 to 8 Black - Light Blonde Lightens up to 1 Level and adds gold tones.
    Red 1 to 5 Black - Lightest Brown Lightens up to 1 Level and adds red tones.

  2. Mixing

    Using applicator bottle, mix 2 oz. of the chose Luminize color with 2 oz. of Luminize Developer.

  3. Application/Timing

    • Apply to dry hair using a quick shampoo-in method.
    • Process for 10 minutes. (Permed, relaxed, or damaged hair may need less time to process. Check after 5 minutes.) Lather and rinse. Shampoo and style as usual.